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November, 2017

Hero’s Journey Approach to Storytelling

Introduced by Joseph Campbell in 1949, the Hero’s Journey is a narrative structure involving a protagonist who goes on an adventure, wins a decisive victory after a crisis, and then returns transformed. In his book The Hero with a Thousand Faces Joseph Campbell describes the Hero’s Journey as follows: A hero ventures forth from the […]

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The Ultimate Guide to Storytelling

Let’s picture the scene. You are sitting in an audience waiting for the next presentation to begin. For the past hour your time has been consumed by data, bullets and lots of technical information. Now imagine the next speaker takes to the stage and launches into a PowerPoint presentation full of complex text and cluttered […]

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